Foundations of Public Relations

Description

The Foundations of Public Relations module offers an essential introduction to the core principles and practices of public relations (PR). This module explores the history, evolution, and significance of PR in modern business, along with the role of PR professionals in managing communication between organizations and their stakeholders. It also emphasizes the importance of ethical behavior and legal considerations in PR, providing students with a solid foundation to understand the dynamics of public perception and reputation management.

Topics Covered:

• Introduction to Public Relations:
  • Definition, history, and evolution of PR.
  • The role of PR in modern business and society.
• Roles and Functions of a PR Practitioner:
  • Key responsibilities and daily tasks of PR professionals.
  • Relationship building with stakeholders, media, and the public.
• Ethics and Legal Issues in PR:
  • Overview of ethical standards and legal considerations in PR.
  • Case studies on ethical dilemmas in the PR industry.
• PR Tools and Techniques:
  • Overview of traditional PR tools vs. modern digital techniques.
  • Media relations, press releases, and crisis communication.

This module will provide you with the fundamental skills and knowledge necessary to begin your journey in public relations, preparing you for more advanced topics in the field.