About Course
This module provides a comprehensive overview of how tourism destinations are created, positioned, and sustained. Learners will explore destination planning principles, branding strategies, and the critical balance between growth and sustainability. Topics include infrastructure development, tourism product design, visitor flow management, and the use of destination lifecycle models. Through global case studies such as Cape Coast (Ghana), Bali, and Iceland, students will critically assess successes and challenges in destination development and learn to apply best practices for long-term competitiveness and sustainability.
Course Content
Designing and Marketing Tourist Destinations
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Understand the foundational elements of destination planning, including land use, zoning, accessibility, and infrastructure.
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Learn how to craft a unique destination identity through effective branding, storytelling, and promotional strategies.
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Explore real-world branding campaigns
Managing Visitor Experience
Carrying Capacity and Sustainable Destination Management
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