Digital Transformation in Tourism

Categories: Chartered
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About Course

This module explores the cutting-edge technologies reshaping global tourism—from planning and promotion to real-time experience and post-visit engagement. Students will analyze how digital platforms, smart systems, and immersive technologies are transforming tourist behavior and business strategy. The course unpacks tools such as AR/VR for virtual travel previews, AI-powered chatbots, online booking ecosystems, and smart destination systems driven by big data. Whether you’re a tourism operator, policy maker, or digital strategist, this module equips you to thrive in a tech-driven tourism economy.

What Will You Learn?

  • Understand how technologies like AI, AR/VR, and Big Data are transforming the travel lifecycle
  • Explore the rise of e-tourism and the architecture behind platforms like Booking.com, TripAdvisor, and Airbnb
  • Analyze Smart Destination frameworks and how digital systems improve sustainability and visitor satisfaction
  • Learn to use digital tools like Google Travel Insights, mobile travel apps, and QR-based guides
  • Identify cybersecurity, governance, and data privacy challenges in digital tourism management
  • Study real-world use cases and case studies of digital transformation in leading destinations and businesses

Course Content

Emerging Technologies in Tourism

  • The Role of Artificial Intelligence in Customer Service and Personalization in Tourism
  • Augmented and Virtual Reality in Tourism: Immersive Previews and Virtual Tours
  • Big Data and Predictive Analytics in Destination Planning and Marketing

E-Tourism and Booking Ecosystems

Smart Destinations and Digital Governance

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