About Course
This module equips learners with the skills and insights needed to create, grow, and sustain innovative tourism ventures. By combining principles of entrepreneurship with tourism-specific challenges and opportunities, students explore emerging trends such as agro-tourism, wellness retreats, cultural immersion experiences, and digital nomad hubs. Learners will develop practical tools like business model canvases, customer journey maps, and go-to-market strategies. The module culminates in a final assignment where students pitch a fully conceptualized tourism business tailored to a niche market or emerging need.
Course Content
Building a Tourism Business Model
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Foundations of Tourism Entrepreneurship
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Exploring Tools for Tourism Entrepreneurship
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Developing Unique Selling Propositions (USPs) for Niche Tourism Sectors
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Structuring Pricing, Partnerships, Distribution, and Scalability in Tourism Entrepreneurship
Innovation in Practice – Startup Case Studies
From Idea to Pitch – Your Tourism Venture
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