Hospitality Marketing and Revenue Management

This module equips learners with the tools and strategies needed to attract, convert, and retain guests in today’s highly competitive hospitality landscape. Students will explore branding, digital storytelling, loyalty program design, and the integration of customer relationship management (CRM) tools. On the revenue side, learners will gain an understanding of pricing models, yield management, and how online booking platforms impact occupancy and profitability. Through case studies, digital tools, and simulations, participants will learn to balance promotion with profit, ensuring both visibility and financial sustainability in hospitality operations.