Strategic Foundations & Competitive Analysis

Categories: Chartered
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About Course

This module equips learners with the tools and frameworks to assess the external environment, craft robust business models, and distinguish between corporate-level and business-unit strategies. You’ll explore how governance, ethics, and stakeholder management underpin strategic choices, and learn to translate insights into clear objectives and balanced performance measures.

What Will You Learn?

  • How to conduct comprehensive environmental scanning using PESTEL and Porter’s Five Forces
  • How to map and test business models using the Business Model Canvas and Blue Ocean Strategy
  • The difference between corporate-level and business-unit-level strategic imperatives
  • How to embed governance, ethics, and stakeholder priorities into strategic planning
  • How to set and track strategic goals using OKRs and the Balanced Scorecard

Course Content

Analyzing the External Environment

  • Conducting PESTEL analyses to identify macro-environmental drivers
  • Applying Porter’s Five Forces to assess industry attractiveness
  • Integrating insights to pinpoint strategic opportunities and threats

Designing Value-Creation Frameworks & Strategic Positioning

Governance, Ethics & Strategic Planning

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