About Course
This module equips learners with the knowledge and skills needed to craft effective marketing strategies and engage customers in the digital age. It begins with a strong foundation in core marketing principles and explores consumer behavior to understand how customers make decisions. Learners will examine the strategic use of digital channels—including SEO, social media, email, and paid ads—to build brand awareness and drive conversions. The module also covers brand storytelling, CRM systems, and loyalty programs that foster lasting customer relationships. Finally, students will learn how to measure marketing performance using tools like Google Analytics and dashboards to make data-driven decisions.
Course Content
Marketing Foundations and Customer Behavior
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Core Marketing Principles – 4Ps, 7Ps, Segmentation, and Positioning
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Understanding consumer behavior: needs, motivations, and buying decision processes
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Mapping the customer journey: touchpoints, pain points, and optimizing experiences
Digital Marketing Tools and Engagement Channels
Measuring Success with Marketing Analytics
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