Digital Marketing Strategy

Description:

The “Digital Marketing Strategy” course is designed to provide a comprehensive understanding of modern digital marketing practices and strategies. This course covers the key aspects of digital marketing channels, including SEO, SEM, social media, and email marketing, and how they compare with traditional marketing methods. Students will learn to design and implement effective digital marketing strategies that leverage the latest trends and technologies, with a strong emphasis on practical application. By the end of the course, participants will be able to create, execute, and evaluate digital marketing campaigns that drive business growth and engagement.

Topics Covered:

1. Overview of Digital Marketing Channels
   • Key digital marketing platforms: SEO, SEM, social media, email marketing.
   • Differences between traditional and digital marketing approaches.
   • The rise of mobile marketing and trends in digital engagement.
   • Practical Exam: Design a comprehensive digital marketing strategy for a product, selecting appropriate channels.
2. Search Engine Optimization (SEO)
   • On-page and off-page SEO techniques.
   • Keyword research and content optimization.
   • SEO tools like Google Analytics to measure performance.
   • Practical Exam: Optimize a web page for SEO and analyze its ranking performance.