Front Office and Guest Service Management

Categories: Chartered
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About Course

This module delves into the heart of guest-facing operations in the hospitality industry—the front office. Students will gain a deep understanding of how to manage guest services from the first point of contact to departure, using a guest-centric and service excellence approach. Emphasis is placed on service design thinking, emotional intelligence, complaint handling, and service recovery. Learners will develop both the interpersonal and operational skills needed to create seamless, personalized, and memorable experiences across the guest journey.

What Will You Learn?

  • Manage front office operations with a guest-centric and professional approach
  • Understand and map the full guest experience journey (pre-arrival to post-departure)
  • Apply service design thinking to improve every guest interaction
  • Master check-in/check-out procedures, reservation handling, and VIP protocols
  • Handle guest complaints using proven models like LAST and HEAT
  • Deliver confident and effective service recovery through compensation, upgrades, and gestures
  • Use guest feedback and complaint data to inform training and operational improvement

Course Content

Understanding the Guest Journey and Service Excellence

  • Stages of the Guest Experience
  • How Front Office Staff Influence Guest Perception and Satisfaction
  • Applying Service Design Thinking to Map Guest Touchpoints
  • Moments of Truth in Guest Interactions
  • Principles of Service Excellence in Hospitality

Front Office Operations – Reservation to Departure

Handling Complaints and Service Recovery

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