Marketing, Branding, and Customer Engagement

This module provides an in-depth exploration of contemporary marketing strategies combining both digital and traditional approaches. Learners will gain a comprehensive understanding of customer behavior, the marketing mix, and the essential role of brand management in building lasting customer relationships. The module also emphasizes the use of data analytics to measure marketing effectiveness and optimize customer engagement. Practical examples will illustrate how businesses successfully create compelling brand stories and foster strong connections with their audiences in today’s fast-evolving marketplace.