PR Strategy and Planning

Description:

The “PR Strategy and Planning” module equips participants with the essential skills to develop, implement, and manage effective public relations strategies. This module covers the full spectrum of PR strategy development, from aligning strategies with business goals to handling crises and managing reputation. Through practical exercises and real-world case studies, learners will gain hands-on experience in creating comprehensive PR plans and navigating the complexities of modern PR campaigns.

Topics Covered:

• Developing a PR Strategy:
  • How to create a comprehensive PR strategy aligned with business goals.
  • Identifying key objectives and target audiences.
  • Crafting key messages for different platforms and audiences.
• Tools and Techniques for PR Campaigns:
  • Use of traditional media vs. digital platforms in PR.
  • Tools for media monitoring and analytics.
  • Case study: Analyzing a successful PR campaign.
• Crisis Communication and Reputation Management:
  • Strategies to handle PR crises effectively.
  • Building a crisis communication plan.
  • Practical exam: Draft a crisis communication response for a hypothetical scenario.