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About Course
This module equips learners with the tools and frameworks to assess the external environment, craft robust business models, and distinguish between corporate-level and business-unit strategies. You’ll explore how governance, ethics, and stakeholder management underpin strategic choices, and learn to translate insights into clear objectives and balanced performance measures.
Course Content
Analyzing the External Environment
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Conducting PESTEL analyses to identify macro-environmental drivers
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Applying Porter’s Five Forces to assess industry attractiveness
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Integrating insights to pinpoint strategic opportunities and threats
Designing Value-Creation Frameworks & Strategic Positioning
Governance, Ethics & Strategic Planning
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