Strategic Management and Competitive Positioning

Categories: Chartered
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About Course

This module equips learners with practical tools and frameworks essential for effective strategic planning and sustainable competitive advantage. Through the application of SWOT, PESTEL, and Porter’s Five Forces, students will learn to evaluate internal capabilities and external environments, craft strategic objectives, and position their business effectively in the marketplace. The module also addresses how to align business-level and corporate-level strategies with long-term vision and mission for sustained organizational success

What Will You Learn?

  • Understand the role of vision and mission in guiding strategic decisions and aligning business goals.
  • Master key strategic analysis tools such as SWOT, PESTEL, and Porter’s Five Forces to evaluate internal and external environments.
  • Learn how to analyze competition and develop effective competitive positioning strategies.
  • Explore different levels of strategy including business-level and corporate-level strategies for sustainable growth.
  • Gain insights into sustaining competitive advantage through innovation, operational excellence, and customer loyalty.

Course Content

Foundations of Strategic Planning

  • Vision and Mission in Strategy Development
  • Strategic Goals and Objectives
  • Strategic Alignment Across the Business

Environmental and Competitive Analysis

Strategic Positioning and Execution

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