Strategic Marketing and Campaign Management

Description:

This course is designed to provide an in-depth understanding of strategic marketing and the effective management of marketing campaigns. It focuses on the development of long-term marketing strategies that align with business objectives, as well as the hands-on management of campaigns from planning through execution and evaluation. Students will gain practical skills in market analysis, trend evaluation, resource allocation, and performance measurement. By the end of this course, learners will be able to craft comprehensive marketing strategies and manage campaigns that drive business success. Practical exams will allow students to apply theoretical knowledge to real-world scenarios.

Topics Covered:

1. Strategic Marketing Planning
   • Long-term marketing strategy development and implementation.
   • Analyzing market trends and competitive landscapes.
   • Aligning marketing goals with overarching business objectives.
   • Practical Exam: Develop a strategic marketing plan for a product, incorporating long-term goals, market analysis, and competitive positioning.
2. Campaign Management and Execution
   • Managing marketing campaigns from conception to completion.
   • Budgeting, scheduling, and resource allocation for marketing campaigns.
   • Evaluating campaign success and making adjustments to improve future campaigns.
   • Practical Exam: Plan and execute a full marketing campaign, including setting a budget, developing a schedule, and conducting a post-campaign performance analysis.

Practical Exams:

• Strategic Marketing Plan Development: You will create a detailed strategic marketing plan for a product, including long-term marketing goals, a thorough market analysis, and a competitive landscape evaluation.
• Marketing Campaign Execution: You will be tasked with developing, budgeting, and executing a marketing campaign. Post-campaign, you will conduct an analysis of the results and suggest improvements for future campaigns.

This course offers a balanced approach, combining strategic marketing theory with practical campaign management skills to prepare learners for real-world marketing challenges.