Imagine you are the Marketing Manager for a company called EcoTech, a startup specializing in eco-friendly home products. EcoTech is launching a new line of biodegradable cleaning products and aims to promote this product through a comprehensive marketing campaign. The goal is to increase brand awareness, drive traffic to the …
Develop a strategic marketing plan for a product, including long-term goals and market analysis.
You have been hired as a digital marketing consultant for a company called “EcoGadgets,” which sells environmentally friendly tech products online. EcoGadgets has a well-established website but is experiencing lower-than-expected conversion rates on their product pages. The company’s goal is to improve the conversion rate of their website, specifically focusing …
You are a marketing analyst at a mid-sized e-commerce company, EcoStyle, which specializes in sustainable fashion products. Recently, EcoStyle launched a new marketing campaign titled “Green Fashion Week”, aimed at promoting their summer collection through various digital channels, including social media ads, email newsletters, and Google Ads. The campaign ran …
Develop a content marketing plan for a brand, including content types and a posting schedule.
You are an SEO specialist for a mid-sized e-commerce company, EcoGadgets, that sells eco-friendly tech products. The company recently launched a new product, the EcoSmart Charger, and you have been tasked with optimizing the product page for better search engine rankings and analyzing its performance. The product page currently includes …
Design a comprehensive digital marketing strategy for a product, selecting appropriate channels.
Segment a market, target a specific audience, and create a positioning strategy for a mock product
Develop a branding strategy for a hypothetical company, including brand identity and positioning.
